Reading the shelf…
Philz Coffee is an American coffee company and coffeehouse chain known for its unique pour-over coffee experience. Founded in 2003 in San Francisco, it has expanded to over 75 locations across California and Chicago, offering a variety of customized coffee blends.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
15 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 5 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Philz Coffee (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Philz Coffee · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Philz Coffee in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Philz Coffee product in stock, cheapest first.







Bay Area grocers where neither the digital catalog nor our shelf photos show Philz Coffee· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Philz Coffee Coffee, Medium Blend, Philtered Soul · its most-distributed SKU (12 doors) in Whole Bean Coffee, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 3 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 50% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
26 storefronts across 13 grocers carry it · tap a pin to open the store.
already on that shelf: jeremiah's pick coffee, equator, peerless coffee & tea
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Philz Coffeethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Coffee Pods, Gelato, Ground Coffee · +1 more
open here: Coffee Pods, Gelato, Sorbet
open here: Coffee Pods, Gelato, Sorbet
open here: Coffee Pods, Gelato, Sorbet
open here: Coffee Pods, Gelato, Sorbet
open here: Coffee Pods, Gelato, Sorbet
open = the store meaningfully carries that category (real depth, not a token SKU) and Philz Coffee sells it elsewhere but has no SKU here.