Point Reyes Farmstead Cheese Company at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Point Reyes Farmstead Cheese Company is an artisanal cheese producer located in Point Reyes Station, California, founded in 2000 by the Giacomini family.
It’s already on the shelf here, with 4 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter, replicated across all 3 stores.
Lead with Brie Soft-ripened Cheese in Brie.
Woodlands stocks brie thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Woodlands carries other cheese in real depth, 28 SKUs against a fleet median of 11.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is brie: Woodlands stocks only 9 there, so Point Reyes Farmstead Cheese Company Brie Soft-ripened Cheese stands out rather than blending in. Lead with the brie, and position the other cheese as a finishing or gift item.
Woodlands merchandises 4 of the 4 categories the brand sells.
organic against the store's assortment lean.
brand excitement 70/100.
enters a thin brie shelf as a point of difference.
The full runway · across 3 stores
Every category Point Reyes Farmstead Cheese Company plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 6 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in brie. Each dot is a product on the shelf, by its cost per oz (hover for which). Point Reyes Farmstead Cheese Company (orange) sits below the shelf.
What to bring to expand
Point Reyes Farmstead Cheese Company’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
