Reading the shelf…
Poppi is an innovative American brand that specializes in prebiotic sodas, combining traditional soft drink flavors with apple cider vinegar and prebiotic fiber to support gut health. Founded in 2015 in Austin, Texas, Poppi has gained popularity for its unique approach to functional beverages.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 19 of 24 Bay Area grocers. how many stores stock the brand.
54 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 3 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Poppi (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Poppi · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Poppi in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Poppi product in stock, cheapest first.








































Bay Area grocers where neither the digital catalog nor our shelf photos show Poppi· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Poppi Prebiotic Soda, Orange · its most-distributed SKU (13 doors) in Probiotic Soda, the biggest opening. The closest open door is Community Market CA · 3 rivals already on that shelf.
~4% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 52% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
60 storefronts across 19 grocers carry it · tap a pin to open the store.
already on that shelf: olipop, culture pop soda, daytrip
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Poppithat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Beverages, Fruit Flavored Soda
open here: Beverages, Fruit Flavored Soda
open here: Fruit Flavored Soda
open here: Fruit Flavored Soda
open here: Fruit Flavored Soda
open here: Fruit Flavored Soda
open = the store meaningfully carries that category (real depth, not a token SKU) and Poppi sells it elsewhere but has no SKU here.