Poppi vs Spindrift · Bay Area shelf head-to-head
Poppi and Spindrift, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spindrift carries more Brand PowerSpindrift is in more Bay Area grocersSpindrift fields the deeper lineup
Poppi
Spindrift
60
brand power
65
54
products
75
2
categories
5
3
subcategories
7
19
grocers
21
24.3¢
price per fl oz
13.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Poppi▭ Spindrift
Distribution · 30% of score79·88
carried in 19 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Poppi
no top category Spindrift doesn’t also play in.
only Spindrift
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Poppi · Spindrift
