Portland Pet Food at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Portland Pet Food Company specializes in producing human-grade, natural pet food and treats for dogs and cats.
It’s already on the shelf here, with 7 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen.
Lead with Company Wally's Salmon N' Rice Homestyle Dog Meal in Wet Dog Food.
Falletti Foods stocks wet dog food thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
The more differentiated opening is wet dog food: Falletti Foods stocks only 12 there, so Portland Pet Food Company Wally's Salmon N' Rice Homestyle Dog Meal stands out rather than blending in.
Falletti Foods merchandises 3 of the 3 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 65/100.
enters a thin wet dog food shelf as a point of difference.
The full runway
Every category Portland Pet Food plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 6 SKUs. Room to widen the line.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
How it prices
Where it would price in wet dog food. Each dot is a product on the shelf, by its cost per oz (hover for which). Portland Pet Food (orange) sits well above the shelf.
What to bring to expand
Portland Pet Food’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
