Purely Elizabeth at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Purely Elizabeth is a natural and organic food company that focuses on nutrient-rich breakfast and snack products.
It’s already on the shelf here, with 13 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 1 new door to enter, replicated across all 3 stores.
Lead with Blueberry Walnut, Superfood Oatmeal Cup, with Collagen in Other Oats.
Woodlands stocks other oats thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is other oats: Woodlands stocks only 2 there, so Purely Elizabeth Blueberry Walnut, Superfood Oatmeal Cup, with Collagen stands out rather than blending in.
Woodlands merchandises 5 of the 7 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 75/100.
enters a thin other oats shelf as a point of difference.
The full runway · across 3 stores
Every category Purely Elizabeth plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 26 SKUs. Room to widen the line.
On shelf here, but only 5 of 13 SKUs. Room to widen the line.
What to bring to expand
Purely Elizabeth’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
