Quince And Apple at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Quince And Apple: Quince & Apple offers a range of handcrafted conserves and pickled goods that emphasize the use of real fruit and thoughtfully sourced ingredients.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Quince & Apple Figs and Black Tea Preserves in Fruit Preserves.
Pacific Market stocks fruit preserves thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is fruit preserves: Pacific Market stocks only 4 there, so Quince & Apple Figs and Black Tea Preserves stands out rather than blending in.
Pacific Market merchandises 2 of the 4 categories the brand sells.
vegan, vegetarian against the store's assortment lean.
brand excitement 70/100.
enters a thin fruit preserves shelf as a point of difference.
The full runway · across 2 stores
Every category Quince And Apple plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Quince And Apple’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
