Red's at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Red's is a brand specializing in frozen meals, particularly burritos and breakfast sandwiches.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 1 new door to enter.
Falletti Foods merchandises 5 of the 5 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 60/100.
maps onto categories the store already runs.
The full runway
Every category Red's plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Fully stocked here (1/1 SKUs).
How it prices
Where it would price in vinaigrette dressing. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Red's (orange) sits in line with the shelf.
What to bring to expand
Red's’ SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
