Safe Catch at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Safe Catch is a brand specializing in canned seafood, including tuna, salmon, sardines, and mackerel.
It’s already on the shelf here, with 11 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 2 new doors to enter.
Lead with Smoked Skinless & Boneless Salmon in Olive Oil in Canned Salmon.
Sprouts Farmers Market stocks canned salmon thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Sprouts Farmers Market carries canned tuna in real depth, 37 SKUs against a fleet median of 17.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is canned salmon: Sprouts Farmers Market stocks only 12 there, so Safe Catch Smoked Skinless & Boneless Salmon in Olive Oil stands out rather than blending in. Lead with the canned salmon, and position the canned tuna as a finishing or gift item.
Sprouts Farmers Market merchandises 6 of the 7 categories the brand sells.
non-gmo, wild-caught against the store's assortment lean.
brand excitement 70/100.
enters a thin canned salmon shelf as a point of difference.
The full runway
Every category Safe Catch plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 11 SKUs. Room to widen the line.
On shelf here, but only 4 of 5 SKUs. Room to widen the line.
How it prices
Where it would price in canned salmon. Each dot is a product on the shelf, by its cost per oz (hover for which). Safe Catch (orange) sits in line with the shelf.
What to bring to expand
Safe Catch’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
