See's Candies at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
See's Candies is a renowned confectionery brand known for its premium chocolates and candies.
It’s already on the shelf here, with 10 SKUs across 6 categories. The growth is depth and breadth: 4 categories to widen and 1 new door to enter, replicated across all 3 stores.
Lead with Soccer Ball Tin in Variety Pack Candies.
Woodlands stocks variety pack candies thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is variety pack candies: Woodlands stocks only 1 there, so See's Candies Soccer Ball Tin stands out rather than blending in.
Woodlands merchandises 8 of the 11 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 45/100.
enters a thin variety pack candies shelf as a point of difference.
The full runway · across 3 stores
Every category See's Candies plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 26 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
What to bring to expand
See's Candies’ SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
