sadaf
Sadaf is a family-owned brand established in 1982, specializing in authentic Middle Eastern and Mediterranean foods. The brand offers a diverse range of products including spices, teas, grains, and flavored waters, catering to those seeking traditional and bold flavors. Sadaf is known for its commitment to bringing timeless recipes and innovative products to kitchens across America.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 7 of 24 Bay Area grocers. how many stores stock the brand.
16 products in the catalog. how deep the product line is (saturating).
spans 11 categories · 12 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Sadaf (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Sadaf · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Sadaf in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Sadaf product in stock, cheapest first.
Sold at
Find Sadaf online
Where to find Sadaf · Bay Area
9 storefronts across 7 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Sadaf in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Sadaf· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Sadaf Hummus Mix with Tahini · its most-distributed SKU (1 door) in Hummus, the biggest opening. The closest open door is Berkeley Bowl · 3 rivals already on that shelf.
