Sadaf vs Woodstock · Bay Area shelf head-to-head
Sadaf and Woodstock, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Woodstock carries more Brand PowerWoodstock is in more Bay Area grocersWoodstock fields the deeper lineup
Sadaf
Woodstock
42
brand power
64
16
products
138
11
categories
25
12
subcategories
38
7
grocers
16
64.1¢
price per fl oz
44.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sadaf▭ Woodstock
Distribution · 30% of score29·67
carried in 7 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dried Fruits1 vs 9 SKUs
<1% of shelf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sadaf · 0
no exclusive doors — everywhere Sadaf is, Woodstock is too.
only Woodstock · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sadaf · Woodstock
