Sadaf vs Good & Gather · Bay Area shelf head-to-head
Sadaf and Good & Gather, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good & Gather carries more Brand PowerSadaf is in more Bay Area grocersGood & Gather fields the deeper lineup
Sadaf
Good & Gather
42
brand power
52
16
products
493
11
categories
71
12
subcategories
93
7
grocers
2
$6.86
avg price
$4.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sadaf▭ Good & Gather
Distribution · 30% of score29·8
G
carried in 7 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sadaf
only Good & Gather
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sadaf · 7
only Good & Gather · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sadaf · Good & Gather