Sadaf vs Pricklee Natural Hydration · Bay Area shelf head-to-head
Sadaf and Pricklee Natural Hydration, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sadaf carries more Brand PowerSadaf is in more Bay Area grocersSadaf fields the deeper lineupPricklee Natural Hydration sits further up the premium end
Sadaf
Pricklee Natural Hydration
42
brand power
23
16
products
5
11
categories
1
12
subcategories
1
7
grocers
5
64.1¢
price per fl oz
28.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sadaf▭ Pricklee Natural Hydration
Distribution · 30% of score29·21
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sadaf
only Pricklee Natural Hydration
no top category Sadaf doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pricklee Natural Hydration · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sadaf · Pricklee Natural Hydration