Sproutly Chickpea Rotini & Grilled Veggies with Curry Leaf Pesto
$15.99at 1 grocer
Reading the shelf…
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Sproutly isn’t on Falletti Foods’ shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Garlic Tofu With Quinoa Vegetable in Tofu And Bean Curd.
Falletti Foods stocks tofu and bean curd thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Falletti Foods merchandises 3 of the 4 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 65/100.
maps onto categories the store already runs.
Every category Sproutly plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
The store barely carries this category, so it is a hard sell.
Where it would price in tofu and bean curd. Each dot is a product on the shelf, by its cost per oz (hover for which). Sproutly (orange) sits in line with the shelf.
Sproutly’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.