the pasta shop
The Pasta Shop is a family-owned business that specializes in fresh, ready-to-cook Italian cuisine. Established in 2005 and based in Peterborough, Ontario, Canada, it offers a variety of products including fresh pastas, soups, and entrees, all made from scratch with high-quality ingredients.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 10 of 24 Bay Area grocers. how many stores stock the brand.
36 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 15 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are The Pasta Shop (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as The Pasta Shop · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to The Pasta Shop in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full The Pasta Shop lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find The Pasta Shop online
Where to find The Pasta Shop · Bay Area
Opportunities
New doors · no The Pasta Shop in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show The Pasta Shop· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with The Pasta Shop Lemon Ricotta Ravioli In Lemon Pasta · its most-distributed SKU (6 doors) in Ravioli Pasta, the biggest opening. The closest open door is Andronico's Community Markets · 5 rivals already on that shelf.
