The Pasta Shop vs Rustichella D'abruzzo · Bay Area shelf head-to-head
The Pasta Shop and Rustichella D'abruzzo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustichella D'abruzzo carries more Brand PowerRustichella D'abruzzo is in more Bay Area grocersRustichella D'abruzzo fields the deeper lineupThe Pasta Shop sits further up the premium end
The Pasta Shop
Rustichella D'abruzzo
50
brand power
55
36
products
68
4
categories
7
15
subcategories
22
10
grocers
12
95.0¢
price per oz
73.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Pasta Shop▭ Rustichella D'abruzzo
Distribution · 30% of score42·50
carried in 10 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Pasta Shop
only Rustichella D'abruzzo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Pasta Shop · 1
only Rustichella D'abruzzo · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Pasta Shop · Rustichella D'abruzzo
