The Pasta Shop vs De Cecco · Bay Area shelf head-to-head
The Pasta Shop and De Cecco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De Cecco carries more Brand PowerDe Cecco is in more Bay Area grocersDe Cecco fields the deeper lineupThe Pasta Shop sits further up the premium end
The Pasta Shop
De Cecco
50
brand power
57
36
products
66
4
categories
5
15
subcategories
24
10
grocers
15
95.0¢
price per oz
35.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Pasta Shop▭ De Cecco
Distribution · 30% of score42·63
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Pasta Shop
only De Cecco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Pasta Shop · 2
only De Cecco · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Pasta Shop · De Cecco
