Sutter Buttes Farmhouse Tapenade
$10.69
Reading the shelf…
Mill Valley Market is a specialty independent running 1 Bay Area store, mid-size at about 8,590 sq ft each.
It’s already on the shelf here, with 13 SKUs across 7 categories. The growth is depth and breadth: .
Mill Valley Market merchandises 7 of the 7 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
the categories it plays in are already deep here.
Every category Sutter Buttes plays in across the Bay Area grocers we track, and where it stands at Mill Valley Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (4/4 SKUs).
Where it would price in olive oils. Each dot is a product on the shelf, by its cost per fl oz (hover for which).
Presence and depth are measured from Mill Valley Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Mill Valley Market profile →
Fully stocked here (2/2 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
