Tasty Bite at World Market
World Market is a conventional independent running 4 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Tasty Bite is a brand that specializes in ready-to-eat Indian and pan-Asian food products, founded in 1985 and headquartered in Pune, India, with operations in Stamford, Connecticut, USA.
It’s already on the shelf here, with 6 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 2 new doors to enter, replicated across all 4 stores.
Lead with Organic Basmati Rice in Basmati Rice.
World Market stocks basmati rice thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is basmati rice: World Market stocks only 1 there, so Tasty Bite Organic Basmati Rice stands out rather than blending in.
World Market merchandises 5 of the 6 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin basmati rice shelf as a point of difference.
The full runway · across 4 stores
Every category Tasty Bite plays in across the Bay Area grocers we track, and where it stands at World Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 26 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Tasty Bite’s SKUs World Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from World Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. World Market profile →
