The Midwife & The Baker at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
The Midwife & The Baker isn’t on Pacific Market’s shelf yet in any of its 2 stores. The opening: 8 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Croissants in Croissants.
Pacific Market stocks croissants thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is croissants: Pacific Market stocks only 3 there, so The Midwife & The Baker Croissants stands out rather than blending in.
Pacific Market merchandises 8 of the 9 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 68/100.
enters a thin croissants shelf as a point of difference.
The full runway · across 2 stores
Every category The Midwife & The Baker plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
The Midwife & The Baker’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
