The Republic Of Tea at Mill Valley Market
Mill Valley Market is a specialty independent running 1 Bay Area store, mid-size at about 8,590 sq ft each.
The Republic of Tea is a premium American tea company founded in 1992, known for its high-quality teas and commitment to ethical sourcing.
It’s already on the shelf here, with 22 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 4 new doors to enter.
Mill Valley Market merchandises 6 of the 6 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
maps onto categories the store already runs.
The full runway
Every category The Republic Of Tea plays in across the Bay Area grocers we track, and where it stands at Mill Valley Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 22 of 160 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
The Republic Of Tea’s SKUs Mill Valley Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Mill Valley Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Mill Valley Market profile →
