Reading the shelf…
J-basket runs 12 products across 12 categories, stocked in 4 of 24 Bay Area grocers. Its biggest footprint is chips, at <1% of the shelf. A niche presence · Brand Power 39/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 12 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are J-basket (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as J-basket · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to J-basket in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every J-basket product in stock, cheapest first.









9 storefronts across 4 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show J-basket· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with J-Basket Gluten Free Fluffy & Chewy Mochi Pancake & Waffle Mix · its most-distributed SKU (1 door) in Pancake & Waffle Mix, the biggest opening. The closest open door is United Markets · 3 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 57% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: lean cuisine, amy's kitchen, kevin's natural foods
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying J-basketthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Crispy Fried Onions, Frozen Asian Meals, Frozen Rice and Grains · +5 more
open here: Frozen Asian Meals, Frozen Rice and Grains, Other Frozen Entrees · +5 more
open here: Other Frozen Entrees, Other Pastes, Pancake & Waffle Mix · +3 more
open here: Dried Seafood, Frozen Asian Meals, Frozen Rice and Grains · +2 more
open = the store meaningfully carries that category (real depth, not a token SKU) and J-basket sells it elsewhere but has no SKU here.