J-basket vs Blue Zones Kitchen · Bay Area shelf head-to-head
J-basket and Blue Zones Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Zones Kitchen is in more Bay Area grocersJ-basket fields the deeper lineupBlue Zones Kitchen sits further up the premium end
J-basket
Blue Zones Kitchen
35
brand power
35
12
products
8
12
categories
5
4
grocers
7
$7.40
avg price
$9.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ J-basket▭ Blue Zones Kitchen
Distribution · 30% of score17·29
J
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Zones Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only J-basket · 1
only Blue Zones Kitchen · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: J-basket · Blue Zones Kitchen