J-basket vs Lean Cuisine · Bay Area shelf head-to-head
J-basket and Lean Cuisine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lean Cuisine carries more Brand PowerLean Cuisine is in more Bay Area grocersLean Cuisine fields the deeper lineupJ-basket sits further up the premium end
J-basket
Lean Cuisine
35
brand power
45
12
products
39
12
categories
4
4
grocers
8
$7.40
avg price
$5.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ J-basket▭ Lean Cuisine
Distribution · 30% of score17·33
J
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lean Cuisine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only J-basket · 1
only Lean Cuisine · 5
both sides measured by the same instruments on the same shelves · see each brand’s full page: J-basket · Lean Cuisine