J-basket vs Kevin's Natural Foods · Bay Area shelf head-to-head
J-basket and Kevin's Natural Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kevin's Natural Foods carries more Brand PowerKevin's Natural Foods is in more Bay Area grocersKevin's Natural Foods fields the deeper lineupJ-basket sits further up the premium end
J-basket
Kevin's Natural Foods
35
brand power
59
12
products
51
12
categories
11
4
grocers
13
$7.40
avg price
$11.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ J-basket▭ Kevin's Natural Foods
Distribution · 30% of score17·54
J
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kevin's Natural Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only J-basket · 1
only Kevin's Natural Foods · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: J-basket · Kevin's Natural Foods