J-basket vs Bibigo · Bay Area shelf head-to-head
J-basket and Bibigo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bibigo carries more Brand PowerBibigo is in more Bay Area grocersBibigo fields the deeper lineup
J-basket
Bibigo
35
brand power
56
12
products
30
12
categories
11
4
grocers
12
$7.40
avg price
$7.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ J-basket▭ Bibigo
Distribution · 30% of score17·50
J
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score63·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only J-basket · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: J-basket · Bibigo
