Three Little Pigs at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Three Little Pigs offers a curated selection of artisanal products crafted with care and quality ingredients.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 3 new doors to enter.
Lead with Mousse de Foie de Canard au Porto in Pates And Meat Spreads.
Fairfax Market stocks pates and meat spreads thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is pates and meat spreads: Fairfax Market stocks only 3 there, so Three Little Pigs Mousse de Foie de Canard au Porto stands out rather than blending in.
Fairfax Market merchandises 6 of the 7 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 50/100.
enters a thin pates and meat spreads shelf as a point of difference.
The full runway
Every category Three Little Pigs plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 8 SKUs. Room to widen the line.
What to bring to expand
Three Little Pigs’ SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
