Timeless Natural Food at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Timeless Natural Food isn’t on United Markets’ shelf yet. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Black Butte Chickpeas in Dried Chickpeas.
United Markets stocks dried chickpeas thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries dried lentils in real depth, 19 SKUs against a fleet median of 4, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is dried chickpeas: United Markets stocks only 5 there, so Timeless Natural Food Black Butte Chickpeas stands out rather than blending in. Lead with the dried chickpeas, and position the dried lentils as a finishing or gift item.
United Markets merchandises 3 of the 3 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 50/100.
enters a thin dried chickpeas shelf as a point of difference.
The full runway
Every category Timeless Natural Food plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in dried chickpeas. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to land
Timeless Natural Food’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →