Tru Fru at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Tru Fru is a brand specializing in frozen desserts and chocolate snacks, known for its innovative approach to combining real fruit with premium chocolate.
Tru Fru isn’t on Sprouts Farmers Market’s shelf yet. The opening: 4 categories where the shelf is already deep and the brand runs strong elsewhere.
Sprouts Farmers Market merchandises 4 of the 6 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 75/100.
maps onto categories the store already runs.
The full runway
Every category Tru Fru plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Tru Fru’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
