Kevin's Natural Foods
competes on Other Deli Meals and Sides & Prepared Pasta Meals
6 SKUs head-to-head · contests 29% of the lineup · side by side at 1 shared grocer
60
power
Reading the shelf…
United Market runs 21 products across 9 categories, stocked in a single Bay Area grocer. Its biggest footprint is prepared meals, at 1% of the shelf. A niche presence · Brand Power 38/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
21 products in the catalog. how deep the product line is (saturating).
spans 9 categories · 13 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are United Market (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as United Market · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
the full United Market lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
1 storefront across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show United Market· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with United Market Beef Stroganoff · its most-distributed SKU (1 door) in Other Deli Meals And Sides, the biggest opening. The closest open door is Andronico's Community Markets · 3 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
$8.51 average price. where it sits on price · context, not scored into Brand Power.
already on that shelf: readymeals, la cascada, kevin's natural foods
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.