United Market vs Kevin's Natural Foods · Bay Area shelf head-to-head
United Market and Kevin's Natural Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kevin's Natural Foods carries more Brand PowerKevin's Natural Foods is in more Bay Area grocersKevin's Natural Foods fields the deeper lineup
United Market
Kevin's Natural Foods
0
brand power
59
21
products
51
9
categories
11
13
subcategories
19
1
grocers
13
$8.51
avg price
$11.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ United Market▭ Kevin's Natural Foods
Distribution · 30% of score4·54
U
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only United Market
only Kevin's Natural Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only United Market · 0
no exclusive doors — everywhere United Market is, Kevin's Natural Foods is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: United Market · Kevin's Natural Foods