Reading the shelf…
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
It’s already on the shelf here, with 21 SKUs across 13 categories. The growth is depth and breadth: .
United Markets merchandises 13 of the 13 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
maps onto categories the store already runs.
Every category United Market plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (5/5 SKUs).
Fully stocked here (2/2 SKUs).
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
Fully stocked here (2/2 SKUs).
Fully stocked here (2/2 SKUs).
Fully stocked here (2/2 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).