Reading the shelf…
Banza is a food brand specializing in chickpea-based products, offering a healthier alternative to traditional pasta and prepared foods. Their products are high in protein and fiber, gluten-free, and have fewer net carbs compared to conventional options. Banza's range includes chickpea pasta, frozen pizzas, mac and cheese, and protein waffles, all designed to provide nutritious and sustainable meal options. The brand is CleanScan Certified, ensuring their products are free from glyphosate and over 400 pesticides.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
23 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 9 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Banza (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Banza · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Banza in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Banza product in stock, cheapest first.























Bay Area grocers where neither the digital catalog nor our shelf photos show Banza· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Banza Cheddar Elbows Mac & Cheese, Gluten Free, High Protein · its most-distributed SKU (2 doors) in Boxed Pasta Meals & Sides, the biggest opening. The closest open door is Luke's Local · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 55% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
33 storefronts across 14 grocers carry it · tap a pin to open the store.
already on that shelf: annie's, goodles, daiya
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Banzathat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Angel Hair Pasta, Boxed Grain Meal & Sides, Frozen Dumplings · +4 more
open here: Angel Hair Pasta, Boxed Grain Meal & Sides, Boxed Pasta Meals & Sides · +4 more
open here: Angel Hair Pasta, Boxed Grain Meal & Sides, Boxed Pasta Meals & Sides · +4 more
open here: Angel Hair Pasta, Boxed Grain Meal & Sides, Boxed Pasta Meals & Sides · +4 more
open here: Angel Hair Pasta, Boxed Grain Meal & Sides, Boxed Pasta Meals & Sides · +4 more
open here: Boxed Grain Meal & Sides, Frozen Dumplings, Penne Pasta · +3 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Banza sells it elsewhere but has no SKU here.