Banza vs Jovial · Bay Area shelf head-to-head
Banza and Jovial, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jovial carries more Brand PowerJovial is in more Bay Area grocersJovial fields the deeper lineup
Banza
Jovial
51
brand power
63
23
products
40
4
categories
12
9
subcategories
23
14
grocers
18
69.2¢
price per oz
55.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Banza▭ Jovial
Distribution · 30% of score58·75
carried in 14 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pasta11 vs 17 SKUs
1% of shelf
only Banza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Banza · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Banza · Jovial
