Banza vs Annie's · Bay Area shelf head-to-head
Banza and Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineupBanza sits further up the premium end
Banza
Annie's
51
brand power
73
23
products
130
4
categories
21
14
grocers
21
69.2¢
price per oz
76.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Banza▭ Annie's
Distribution · 30% of score58·88
carried in 14 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Banza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Banza · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Banza · Annie's
