Banza at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Banza is a food brand specializing in chickpea-based products, offering a healthier alternative to traditional pasta and prepared foods.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 5 new doors to enter.
Lead with Rotini Pasta, Gluten Free, High Protein, Lower Carb in Grain-free Pasta.
Falletti Foods stocks grain-free pasta thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
The more differentiated opening is grain-free pasta: Falletti Foods stocks only 6 there, so Banza Rotini Pasta, Gluten Free, High Protein, Lower Carb stands out rather than blending in.
Falletti Foods merchandises 9 of the 10 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 80/100.
enters a thin grain-free pasta shelf as a point of difference.
The full runway
Every category Banza plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 6 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in grain-free pasta. Each dot is a product on the shelf, by its cost per oz (hover for which). Banza (orange) sits well above the shelf.
What to bring to expand
Banza’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
