Reading the shelf…
"mollies own" is a grocery brand specializing in prepared meals and sandwiches. The brand offers a variety of ready-to-eat products such as diced tri-tip, corned beef sliders, grilled organic chicken breasts, pulled pork sliders, black pepper sauce lollipop chicken, and boneless buffalo wings with blue cheese. These products are designed for convenience, providing quick and delicious meal options.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
17 products in the catalog. how deep the product line is (saturating).
spans 11 categories · 13 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Mollies Own (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Mollies Own · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Mollies Own in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Mollies Own lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
























10 storefronts across 4 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Mollies Own· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with MOLLIES OWN Chocolate Walnut Fudge · its most-distributed SKU (2 doors) in Other Bakery Desserts, the biggest opening. The closest open door is Andronico's Community Markets · 1 rival already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 63% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: amy's kitchen
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Mollies Ownthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Canned Chili, Cookie Doughs, Frozen Dumplings · +5 more
open here: Canned Chili, Cookie Doughs, Frozen Dumplings · +5 more
open here: Cookie Doughs, Frozen Dumplings, Frozen Pasta Meals · +2 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Mollies Own sells it elsewhere but has no SKU here.