Mollies Own at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Mollies Own: "mollies own" is a grocery brand specializing in prepared meals and sandwiches.
It’s already on the shelf here, with 6 SKUs across 4 categories. The growth is depth and breadth: 8 new doors to enter.
United Markets merchandises 13 of the 13 categories the brand sells.
organic, vegetarian against the store's assortment lean.
brand excitement 40/100.
maps onto categories the store already runs.
The full runway
Every category Mollies Own plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in frozen pasta meals. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to expand
Mollies Own’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
