Mollies Own at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Mollies Own: "mollies own" is a grocery brand specializing in prepared meals and sandwiches.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 8 new doors to enter, replicated across all 2 stores.
Lead with Chocolate Walnut Fudge in Other Bakery Desserts.
Pacific Market stocks other bakery desserts thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is other bakery desserts: Pacific Market stocks only 6 there, so MOLLIES OWN Chocolate Walnut Fudge stands out rather than blending in.
Pacific Market merchandises 13 of the 13 categories the brand sells.
organic, vegetarian against the store's assortment lean.
brand excitement 40/100.
enters a thin other bakery desserts shelf as a point of difference.
The full runway · across 2 stores
Every category Mollies Own plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in other bakery desserts. Each dot is a product on the shelf, by its cost per oz (hover for which). Mollies Own (orange) sits well above the shelf.
What to bring to expand
Mollies Own’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
