Upper Crust at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Upper Crust is a grocery brand specializing in pies, known for their deep dish and flaky crusts made with fresh ingredients.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Lead with Peach Pie in Other Pies.
Pacific Market stocks other pies thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is other pies: Pacific Market stocks only 5 there, so Upper Crust Peach Pie stands out rather than blending in.
Pacific Market merchandises 2 of the 4 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 40/100.
enters a thin other pies shelf as a point of difference.
The full runway · across 2 stores
Every category Upper Crust plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 6 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
What to bring to expand
Upper Crust’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
