Reading the shelf…
Mill Valley Market is a specialty independent running 1 Bay Area store, mid-size at about 8,590 sq ft each.
It’s already on the shelf here, with 7 SKUs across 4 categories. The growth is depth and breadth: 1 new door to enter.
Mill Valley Market merchandises 7 of the 8 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 65/100.
maps onto categories the store already runs.
Every category Urban Accents plays in across the Bay Area grocers we track, and where it stands at Mill Valley Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Fully stocked here (4/4 SKUs).
Where it would price in popcorn. Each dot is a product on the shelf, by its cost per oz (hover for which).
Urban Accents’ SKUs Mill Valley Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Mill Valley Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Mill Valley Market profile →
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.