Waterloo Sparkling Water at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Waterloo Sparkling Water is a beverage brand specializing in flavored sparkling water, known for its bold flavors and zero-calorie offerings.
It’s already on the shelf here, with 12 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 2 new doors to enter.
Lead with Black Cherry in Sparkling Water.
United Markets stocks sparkling water thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
United Markets carries sparkling water in real depth, 166 SKUs against a fleet median of 46.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
United Markets merchandises 3 of the 3 categories the brand sells.
non-gmo, vegan against the store's assortment lean.
brand excitement 65/100.
the categories it plays in are already deep here.
The full runway
Every category Waterloo Sparkling Water plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 12 of 39 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in sparkling water. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Waterloo Sparkling Water (orange) sits in line with the shelf.
What to bring to expand
Waterloo Sparkling Water’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
