Wholesum at Whole Foods Market
Whole Foods Market is a natural independent running 10 Bay Area stores, large-format at about 30,160 sq ft each, indexing high on established names versus other Bay Area grocers.
Wholesum is a brand specializing in organic produce, particularly known for its variety of tomatoes.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 10 stores.
Lead with Organic Heirloom Tomatoes in Heirloom Tomatoes.
Whole Foods Market stocks heirloom tomatoes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Whole Foods Market carries heirloom tomatoes in real depth, 19 SKUs against a fleet median of 1, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Whole Foods Market merchandises 1 of the 11 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
the categories it plays in are already deep here.
The full runway · across 10 stores
Every category Wholesum plays in across the Bay Area grocers we track, and where it stands at Whole Foods Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
What to bring to expand
Wholesum’s SKUs Whole Foods Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Whole Foods Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Whole Foods Market profile →
