Yerba Madre Organic Yerba Mate at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Yerba Madre Organic Yerba Mate: Yerba Madre, formerly known as Guayakí Yerba Mate, is a prominent brand specializing in organic yerba mate beverages.
It’s already on the shelf here, with 15 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen and 1 new door to enter, replicated across all 2 stores.
Pacific Market merchandises 3 of the 4 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 65/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Yerba Madre Organic Yerba Mate plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 14 of 28 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Yerba Madre Organic Yerba Mate’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
