San Francisco · 2 grocers · Niche
the panty liners aisle
San Francisco's panty liners aisle is a niche shelf with only a handful of brands: 3 products from 2 brands across 2 grocers. flo owns the most shelf — 67% of SKUs, ahead of natracare. The shelf leans organic — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 63/100).
3
products
2
brands
$7.22
avg price
$6.69–$7.49
typical range
More in Feminine Care
Who owns the shelf
brands by share of the panty liners shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
33%
Market structure
11
lowBrand competition
how many brands compete
16
lowVariety of offers
how differentiated the shelf is
56
medTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.