1849 vs Mrs. Renfro's · Bay Area shelf head-to-head
1849 and Mrs. Renfro's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mrs. Renfro's carries more Brand PowerMrs. Renfro's is in more Bay Area grocersMrs. Renfro's fields the deeper lineup
1849
Mrs. Renfro's
13
brand power
31
3
products
12
2
categories
3
2
grocers
10
49.2¢
price per oz
47.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 1849▭ Mrs. Renfro's
Distribution · 30% of score8·42
1
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 1849
only Mrs. Renfro's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only 1849 · 0
no exclusive doors — everywhere 1849 is, Mrs. Renfro's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 1849 · Mrs. Renfro's