24vegan vs Melissa's · Bay Area shelf head-to-head
24vegan and Melissa's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melissa's carries more Brand PowerMelissa's is in more Bay Area grocersMelissa's fields the deeper lineup
24vegan
Melissa's
17
brand power
64
3
products
68
3
categories
20
2
grocers
8
$9.49
avg price
$7.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 24vegan▭ Melissa's
Distribution · 30% of score8·33
2
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 24vegan · Melissa's