50 Hertz vs Feridies · Bay Area shelf head-to-head
50 Hertz and Feridies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Feridies carries more Brand PowerFeridies is in more Bay Area grocersFeridies fields the deeper lineup50 Hertz sits further up the premium end
50 Hertz
Feridies
22
brand power
34
4
products
12
3
categories
3
4
subcategories
5
4
grocers
11
$4.13
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 50 Hertz▭ Feridies
Distribution · 30% of score17·46
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: 50 Hertz · Feridies