72 Snack Collection vs Tosi · Bay Area shelf head-to-head
72 Snack Collection and Tosi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tosi carries more Brand PowerTosi is in more Bay Area grocersTosi fields the deeper lineup
72 Snack Collection
Tosi
22
brand power
37
5
products
14
4
categories
4
4
subcategories
7
1
grocers
8
$3.19
avg price
$6.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 72 Snack Collection▭ Tosi
Distribution · 30% of score4·33
7
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 72 Snack Collection
only Tosi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only 72 Snack Collection · 0
no exclusive doors — everywhere 72 Snack Collection is, Tosi is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 72 Snack Collection · Tosi
